Publisher description for Principles of pricing : an analytical approach / Rakesh V. Vohra, Lakshman Krishnamurthi.
Bibliographic record and links to related information available from the Library of Congress catalog
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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
Library of Congress subject headings for this publication:
BUSINESS & ECONOMICS / Accounting / Financial. -- bisacsh