Contributor biographical information for Brand relevance : making competitors irrelevant / David A. Aaker.


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David A. Aaker is vice chairmanof Prophet Brand Strategy, an executiveadvisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley


Library of Congress subject headings for this publication:
Brand name products.
Branding (Marketing)
Technological innovations.