Table of contents for Global business / Mike W. Peng.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
PART 1: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Formal Institutions: Politics, Laws, and Economics. 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms. 4. Leveraging Resources and Capabilities. PengAtlas Part 1. Part 1 Integrative Cases. PART 2 ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global and Regional Integration. PengAtlas Part 2. Part 2 Integrative Cases. PART 3 STRATEGIZING AROUND THE GLOBE. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Managing Global Competitive Dynamics. 12. Making Alliances and Acquisitions Work. 13. Strategizing, Structuring, and Learning Around the World. PengAtlas Part 3 Part 3 Integrative Cases PART 4 BUILDING FUNCTIONAL EXCELLENCE. 14. Competing on Marketing and Supply Chain Management. 15. Managing Human Resources Globally. 16. Financing and Governing the Corporation Globally. 17. Managing Corporate Social Responsibility Globally. PengAtlas Part 4 Part 4 Integrative Cases
Library of Congress subject headings for this publication:
International business enterprises.
International economic relations.