Publisher description for Marketing express / William M. Pride, O.C. Ferrell


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals?product, price, distribution, and promotion?as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.


Library of Congress subject headings for this publication:
Marketing.