Contributor biographical information for Marketing express / William M. Pride, O.C. Ferrell


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William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. He and Dr. Ferrell also edited a special issue on ?Teaching the Principles of Marketing Course? for the Journal of Marketing Education (volume 26, number 2, August 2004). In addition, Dr. Pride is the very successful lead author of both a market-leading Introduction to Business text and Principles of Marketing text.


Library of Congress subject headings for this publication:
Marketing.