Publisher description for Business research methods.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Don?t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company?s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Library of Congress subject headings for this publication:
Management -- Research.
Business -- Research.