Table of contents for Small business management : entrepreneurship and beyond / Timothy S. Hatten.


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I. THE CHALLENGE. 1. Small Business: An Overview. 2. Small Business Management, Entrepreneurship, and Ownership. II. PLANNING IN SMALL BUSINESS. 3. Social Responsibility, Ethics, and Strategic Planning. 4. The Business Plan. III. EARLY DECISIONS. 5. Franchising. 6. Taking Over an Existing Business. 7. Starting a New Business. IV. FINANCIAL AND LEGAL MANAGEMENT. 8. Accounting Records and Financial Statements. 9. Small Business Finance. 10. The Legal Environment. V. MARKETING THE PRODUCT OR SERVICE. 11. Small Business Marketing: Strategy and Research. 12. Small Business Marketing: Product. 13. Small Business Marketing: Place. 14. Small Business Marketing: Price and Promotion. VI. MANAGING SMALL BUSINESS. 15. International Small Business. 16. Professional Small Business Management. 17. Human Resource Management. 18. Operations Management.


Library of Congress subject headings for this publication:
Small business -- Management.