Table of contents for It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile / David Avrin.

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Foreword by Joe Calloway.
Introduction (Don’t Skip This!)
The Path to Visibility: Part 1 – Your Brand.
SECTION 1 Your Brand.
Your Brand Is . . . Everything.
How Do You Arrive?
An Inch Wide and a Mile Deep.
The Four Most Dangerous Words in Business.
Schtick Out!
Who Do the Voodoo?
What’s in a Name?
Tag—You’re It!
No, Wait. Come Back!
Your Personality Is Your Brand.
This Is What We Do!
The Most Important Person in the Room.
Get Over Yourself.
Your Name Sucks.
Forever . . . and Ever.
Guard Your Good Name.
Connecting Flights.
Turn That $#+!* Down!
Jump On It.
Who "Nose" You?
You Clean Up Real Nice (Dress for Success: Part Two).
Bring in the Closer.
The Path to Visibility: Part 2 – Creating Awareness.
SECTION 2 Creating Awareness.
The Fine Line.
Ligers Among Us.
Are You Newsworthy?
Be Found.
Your Expertise Is Boring.
Reach Out and Re-Touch Someone.
Don’t Be a Twit.
Fame by Association.
Good TV.
Care for a Sample?
Pal Around.
Picture Yourself.
Is Your Voice Viral?
Black and White and Read All Over.
Get Yourself Booked.
See and Be Seen!
Six Degrees of Business Success.
Why Reactive Rules.
Might-See TV.
Change Your Voice.
I Saw the Sign.
Hitting the Pavement.
Speak Up!
The Path to Visibility: Part 3 – The Pitch.
SECTION 3 The Pitch.
Is Your Brand Really Promotable?
Find an Empty Bucket.
That Was Unexpected.
Au Contraire.
Is It Nice to Hear from You?
Creating Big Problems.
Is Your Business On-Demand?
Remember That One Time?
Sesame Street Strategy.
Sew Sexy.
It’s Been Done.
Comfort Food.
Are You Music to Their Ears?
A Surprising Application.
Play Well with Others.
Don't Tell Us Your Life Story.
Get On with It!
Do the Twist.
Be Prepared.
Afterword—The Surprising Power of Invisibility.
About the Author.

Library of Congress subject headings for this publication:
Small business marketing.
Small business -- Management.
Success in business.