Contributor biographical information for Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.

Bibliographic record and links to related information available from the Library of Congress catalog

Biographical text provided by the publisher (may be incomplete or contain other coding). The Library of Congress makes no claims as to the accuracy of the information provided, and will not maintain or otherwise edit/update the information supplied by the publisher.

Ko Floor is a retail consultant with over 35 years? experience working with leading supermarkets and department stores.

Library of Congress subject headings for this publication:
House brands -- Marketing.
Branding (Marketing)
Retail trade.