Table of contents for Public relations for the new Europe / Trevor Morris and Simon Goldsworthy.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
PART I: UNDERSTANDING PUBLIC RELATIONS
What is Public Relations?
Lessons from History
The Structure of the PR Industry
PR and Integrated Marketing Communications
PR Sectors and Specialisms
The Reputation of Public Relations
The Law and Public Relations
Public Relations Ethics
The Academic Study of Public Relations
PART II: STRATEGY AND PLANNING
POSTAR, a PR Planning Aid
How to be Creative
Creating a Socially Responsible Image
PART III: SKILLS
Dealing with the Media
Writing Feature Articles and Opinion Pieces
How to call a Journalist
How to make an Effective Speech or Presentation
PR Photography and Images
How to Plan and Run Events
PR Skills in the Online World
PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPE
PR Growth Sectors
Factors Influencing Growth
Library of Congress subject headings for this publication:
Public relations -- Europe.
Crisis management -- Europe.
Mass media -- European Union countries.