Table of contents for Public relations for the new Europe / Trevor Morris and Simon Goldsworthy.


Bibliographic record and links to related information available from the Library of Congress catalog


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Preface
Acknowledgments

PART I: UNDERSTANDING PUBLIC RELATIONS
What is Public Relations?
Lessons from History
The Structure of the PR Industry
PR and Integrated Marketing Communications
PR Sectors and Specialisms
The Reputation of Public Relations
The Law and Public Relations
Public Relations Ethics
The Academic Study of Public Relations

PART II: STRATEGY AND PLANNING
POSTAR, a PR Planning Aid
Objectives
Strategy
Methods
How to be Creative
Tactics
Administration
Evaluating Results
Crisis Management
Creating a Socially Responsible Image

PART III: SKILLS
Dealing with the Media
Press Releases
Writing Feature Articles and Opinion Pieces
How to call a Journalist
Internal Communications
How to make an Effective Speech or Presentation
PR Photography and Images
How to Plan and Run Events
PR Skills in the Online World

PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPE
PR Growth Sectors
Factors Influencing Growth



Library of Congress subject headings for this publication:
Public relations -- Europe.
Crisis management -- Europe.
Mass media -- European Union countries.