Contributor biographical information for Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.


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Ben McConnell and Jackie Huba, authors of Citizen Markters and Creating Customer Evangelists, popularized the term “customer evangelism.” The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world’s smartest business thinkers. They live and work in Chicago.


Library of Congress subject headings for this publication:
Customer relations.
Relationship marketing.