Contributor biographical information for Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.


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Mikunda is an internationally acclaimed dramatist, guru, psychologist and trend scout, specializes in advising companies throughout Europe, Asia and the US on mood management in public spaces. He lectures at the University of Vienna and has been a visiting professor at Tubingen University, Germany, and a guest speaker at Harvard University.


Library of Congress subject headings for this publication:
Special events -- Marketing.
Special events -- Planning.