Contributor biographical information for Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
Bibliographic record and links to related information available from the Library of Congress catalog
Biographical text provided by the publisher (may be incomplete or contain other coding). The Library of Congress makes no claims as to the accuracy of the information provided, and will not maintain or otherwise edit/update the information supplied by the publisher.
Mikunda is an internationally acclaimed dramatist, guru, psychologist and trend scout, specializes in advising companies throughout Europe, Asia and the US on mood management in public spaces. He lectures at the University of Vienna and has been a visiting professor at Tubingen University, Germany, and a guest speaker at Harvard University.
Library of Congress subject headings for this publication:
Special events -- Marketing.
Special events -- Planning.