Publisher description for The public relations handbook / Alison Theaker.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

This broad ranging practical book includes case studies, interviews and examples from a range of campaigns to give a detailed introduction to how the PR industry works both in theory and in practice.

Library of Congress subject headings for this publication:
Corporations -- Public relations.