Table of contents for Marketing / Paul Baines, Chris Fill, and Kelly Page.


Bibliographic record and links to related information available from the Library of Congress catalog


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Part 1: Marketing Fundamentals
1. Marketing in Society
2. The Marketing Environment and Competitor Analysis
3. Marketing Psychology and Consumer Buyer Behaviour
4. Market Research and Marketing Information Systems
Part 2: Principles of Marketing Management
5. Marketing Strategy
6. Market Segmentation and Positioning
7. Market Development and International Marketing
8. Marketing Implementation and Control
Part 3: The Marketing Mix Principle
9. Products, Services and Branding Decisions
10. Price Decisions
11. An Introduction to Marketing Communications
12. Marketing Communications: Tools and Techniques
13. Managing Marketing Communications: Planning and Implementation
14. Retailing and Channel Management
Part 4: Principles of Relational Marketing
15. Services Marketing and Non-profit Marketing
16. Business-to-Business Marketing and Key Account Management
17. Relationship Marketing and Customer Service Management
Part 5: Contemporary Markteing Practice
18. New Technology and Marketing
19. Post-modern Marketing
20. Marketing Ethics and Corporate Social Responsibility



Library of Congress subject headings for this publication:
Marketing.