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Table of Contents*Introduction*1.Who Needs a Marketing Plan, Anyway*2.Why So Many Marketing Plans Are a Waste of Time*3. What Really Matters: The One Page Summary*4. The Best of the Best*5. The Road Map: Step by Step*6. Writing the Plan*7. The Big Show*8. Marketing Plan Template*9. Example*10. Twenty Strategic Initiatives*11. Common Questions*Sources*Acknowledgements