Table of contents for Throwing sheep in the boardroom : how online social networking will transform your life, work, and world / Matthew Fraser, Soumitra Dutta.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Foreword.
Preface.
Acknowledgements.
Introduction: social networking e-ruptions – identity, status, power.
Part I IDENTITY.
1 The I’s have it: multiple selves in virtual worlds.
2 The kindness of strangers: the ties that bind.
3 It’s a small world: exit, voice and loyalty.
4 We Googled you: the privacy paradox.
5 Virtual reality: Second Life and death.
Part II STATUS.
6 Social capital: monkeysphere to cyberspace.
7 Me, MySpace and I: the fame game.
8 Status hierarchies: loveable fools and competent jerks.
9 Everyone’s a critic: ratings and rankings.
10 Blogs, bosses and brands: reputation management.
Part III POWER.
11 The anatomy of power: getting things done.
12 Davids and Goliaths: the revenge of the amateur.
13 Markets 2.0: why MyMusic calls the tune.
14 Enterprise 2.0: wiki while you work.
15 Democracy 2.0: friends in low places.
Conclusion.
Notes.
Index.
Library of Congress subject headings for this publication:
Business enterprises -- Computer networks.
Online social networks.
Internet.