Contributor biographical information for Fashion brands : branding style from Armani to Zara / Mark Tungate.


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Mark Tungate is a journalist specializing in media, marketing, and communication. Based in Paris, he is the author of Adland, Branded Male, and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.

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Library of Congress subject headings for this publication:
Fashion merchandising.
Branding (Marketing)
Advertising -- Fashion.