Publisher description for Dictionary of marketing terms / by Jane Imber, Betsy-Ann Toffler.


Bibliographic record and links to related information available from the Library of Congress catalog


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More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.


Library of Congress subject headings for this publication:
Marketing -- Dictionaries.