Contributor biographical information for Branding only works on cattle : the new way to get know (and drive your competitors crazy) / Jonathan Salem Baskin.


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178012 03 02 0446178012 03 9780446178013 15 9780446178013 14 09780446178013 01 BB <b202>01</b202> <b203>Branding Only Works on Cattle</b203> <b029>The New Way to Get Known (and drive your competitors crazy)</b029> A01 Baskin, Jonathan Salem 01 eng 288 BUS000000 10 BUS043000 10 BUS058000 01 13 JONATHAN SALEM BASKIN is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. He speaks extensively on marketing panels and runs the highly popular marketing blog, Dim Bulb.


Library of Congress subject headings for this publication:
Branding (Marketing)
Consumer behavior.
Information behavior.
Internet searching.
Business enterprises -- Computer network resources.