Publisher description for Contemporary strategy analysis / Robert M. Grant.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.


Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions

Features a new two-colour design throughout with high-spec artwork

Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these

Combines Grant’s renowned rigorous approach to business strategy analysis with lively examples of current practice

Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant


Library of Congress subject headings for this publication:
Strategic planning.