Publisher description for The quest for global dominance : transforming global presence into global competitive advantage / Anil K. Gupta, Vijay Govindarajan, Haiyan Wang ; foreword by Jeffrey E. Garten.


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Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:


Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets


Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers


Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge


Leveraging the rise of emerging marketsÑespecially China and IndiaÑto transform the companyÕs growth prospects, global cost structure, and pace of innovation



Library of Congress subject headings for this publication:
International business enterprises -- Management.
Industrial management.
Organizational effectiveness
Comparative advantage (International trade)
Globalization -- Economic aspects.
Competition, International.