Table of contents for Marketing for engineers, scientists and technologists / Tony Curtis.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Preface
Acknowledgements
Part 1 Introduction to the context of marketing
Chapter 1 What is marketing and why do it?
Chapter 2 The marketing system
Chapter 3 Contemporary issues and contexts in marketing

Part 2 The tools of marketing
Chapter 4 The integrated marketing mix: Product
Chapter 5 The integrated marketing mix: Price
Chapter 6 The integrated marketing mix: Place
Chapter 7 The integrated marketing mix: Promotion
Chapter 8 The integrated marketing mix: Service extension: people, physical evidence and process
Part 3 Skills for implementation
Chapter 9 The collection and management of marketing information
Chapter 10 Finance for marketing
Chapter 11 Managing people
Chapter 12 Project management
Chapter 13 Consultancy skills

Part 4 Bringing it all together
Chapter 14 New product development
Chapter 15 Management of market driven quality
Chapter 16 The marketing plan

Glossary
Index


Library of Congress subject headings for this publication:
Marketing.
New products.
Product management.