Contributor biographical information for Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.


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David Vinjamuri teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. David is a former brand manager at Johnson & Johnson and Coca-Cola.
For more information, visit www.accidentalbranding.com.


Library of Congress subject headings for this publication:
Branding (Marketing) -- United States -- Case studies.
Entrepreneurship -- United States -- Case studies.
Serendipity -- United States -- Case studies.
Businesspeople -- United States -- Biography.