Publisher description for Marketing in the emerging markets of Latin America / Marin Marinov.


Bibliographic record and links to related information available from the Library of Congress catalog


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This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketing in Latin America.



Library of Congress subject headings for this publication:
Marketing -- Latin America -- Case studies.
Consumers -- Latin America.