Publisher description for Strategies for Asia Pacific : meeting new challenges / Philippe Lasserre and Hellmut Schutte.


Bibliographic record and links to related information available from the Library of Congress catalog


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First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies.



Library of Congress subject headings for this publication:
Industrial management -- Asia.
Industrial management -- Pacific Area.
Corporations, Foreign -- Asia.
Corporations, Foreign -- Pacific Area.
International business enterprises -- Asia -- Management.
International business enterprises -- Pacific Area -- Management.
Strategic planning -- Asia.
Strategic planning -- Pacific Area.