Table of contents for Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso.


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Dedication.
Introduction: Making Rain While the Sun Shines.
Section One. The Brand-Focused Rainmaking Marketer.
ROE #1. Begin at the End.
ROE #2. Be a Hobgoblin.
ROE #3. Get Yourself Some Culture.
ROE #4. Be True To Your School.
ROE #5. Say It Like You Mean It.
ROE #6. Broaden Your Brandwidth.
ROE #7. Bow to the Wow.
ROE #8. Stay Up, Sell Out, Cash In.
Section Two. The Strategic Rainmaking Marketer.
ROE #9. See the Forest in Every Tree.
ROE #10. Feed the Lion and Spare the Mouse.
ROE #11. Smarten Up.
ROE #12. Manifest Your Destiny.
ROE #13. Kill the Cat.
ROE #14. Fuhgeddabout Woulda Coulda Shoulda.
ROE #15. Muddy the Waters.
ROE #16. Start From Scratch.
Section Three. The Tactical Rainmaking Marketer.
ROE #17. Celebrate Smilestones.
ROE #18. Ignore the Bliss.
ROE #19. Stick It.
ROE #20. Shorten Up to Sweeten Up.
ROE #21. Face the Facts.
ROE #22. Say No to Yes But.
ROE #23. Sweat Like a Pig.
ROE #24. Lose Your Head.
ROE #25. Slow Down to Speed Up.
ROE #26. Don't Just Because You Can.
ROE #27. Show Them the Money.
Section Four. The Customer-Focused Rainmaking Marketer.
ROE #28. Walk a Mile in Your Customer's Shoes – Backwards.
ROE #29. Reject IOUs.
ROE #30. Act Big, Feel Small.
ROE #31. Speak Greek Only in Greece.
ROE #32. Listen To Be Heard.
ROE #33. Say Nyet to Nyuk!
ROE #34: Love'em or Leave'em.
ROE #35. Go the Extra 18 Inches.
ROE #36. Tarnish the Golden Rule.
Section Five. The Competitive Rainmaking Marketer.
ROE #37. See the Whites of Their Eyes.
ROE #38. Shop Till You Drop.
ROE #39. Experience the Experience.
ROE #40. Choose to Lose.
ROE #41. Analyze This.
ROE #42. Expect the Unexpected.
ROE #43. Give Up.
Section Six. The Hard-Wired Rainmaking Marketer.
ROE #44. Tell a Story Worth a Thousand Pictures.
ROE #45. French KISS.
ROE #46. Light Your Lying Pants on Fire.
ROE #47. Sell Soft, Market Hard.
ROE #48. Reduce Your Attention Spam.
ROE #49. Choose Them Over Us.
ROE #50. Just Don't Do Id.
ROE #51. Suck It Up.
ROE #52. Burn This Book.


Library of Congress subject headings for this publication:
Customer relations.
Customer services.
Marketing.