Publisher description for Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso.

Bibliographic record and links to related information available from the Library of Congress catalog

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Marketing for Rainmakers presents an easy-to-read collection of 52 business-building and loyalty-inspiring marketing ideas to help professional service firms increase clients, improve client relationships, and increase business. Full of universally applicable and immediately actionable techniques, the book shows the reader how to build a business or professional practice by creating a marketing mindset that focuses on the customer. Marketing for Rainmakers embraces simplicity, drives action, and builds a hardwired marketing mindset. It targets the vast collection of business people who’ve proven to be brilliantly successful in their area of expertise, but who tend to be indecisive when it comes to marketing. Marketing for Rainmakers will change that with simple concepts, practical tips, and real-life examples to help small business owners, entrepreneurs, and independent professionals separate themselves from the pack and build meaningful and profitable client relationships that will last a lifetime.

Library of Congress subject headings for this publication:
Customer relations.
Customer services.