Publisher description for Extreme Toyota : radical contradictions that drive success at the world's best manufacturer / Emi Osono, Norihiko Shimizu, Hirotaka Takeuchi ; with John Kyle Dorton and Susan J. Bigelow.
Bibliographic record and links to related information available from the Library of Congress catalog
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In 2001, Toyota’s Executive Vice President in charge of overseas marketing and sales, Yoshio Ishizaka, granted all three authors rare access to the company. The aim was to understand the vital elements of Toyota that make it unique as an industrial manufacturer. Toyota agreed to a hands-off policy and gave the authors full access and complete editorial control.
The central question was why does Toyota continue to outperform its competitors? What is the source of its capability for self-renewal? After six years of research, six case studies, and more than 220 interviews with Toyota employees, distributors, and dealers across the United States, Europe, Asia, and Japan, the authors have fascinating insights on the inner workings of this company and why it is so successful. The book offers the first peek at a unique global approach to organizational behavior in the era of the global knowledge worker. Toyota has transformed an old industry for the new paradigm by learning to manage human creativity, which is always growing yet always incomplete and often contradictory. This will be the first book to argue that it is the way Toyota approaches the “hard” and the “soft” sides that allows it to continue outperforming its competitors. The human ability to create knowledge is the most valuable resource in the knowledge era. As Jim Press, the newly appointed American on the corporate board, says, “Toyota should always remain a green tomato.” This is the first book to look at the “big picture” of Toyota from the inside, with all the company’s contradictions, paradoxes, and opposites.
Library of Congress subject headings for this publication:
Toyota Jidåosha Kabushiki Kaisha -- Management.
Automobile industry and trade -- Japan -- Management.
Total quality management.
Organizational effectiveness.