Contributor biographical information for Creativity : unconventional wisdom from 20 accomplished minds / edited by Herbert Meyers, Richard Gerstman.


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Herbert Meyers is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer’s Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the digital age and The Visionary Package.

Richard Gerstman is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter & Gamble, Kellogg’s, Johnson & Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.



Library of Congress subject headings for this publication:
Creative ability in business.