Table of contents for Trade marks and brands : an interdisciplinary critique / Lionel Bently, Jennifer Davis and Jane C. Ginsburg (eds.)
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Part I. Legal and Economic History: 1. The Making of Modern Trade Mark Law: The Construction of the Legal Concept of Trade Mark (1860-1980) Lionel Bently; 2. The Making of Modern Trade Mark Law: The U.K., 1860-1914. A Business History Perspective David Higgins; Part II. Current Positive Law in the E.U. and the U.S.: 3. Between a Sign and a Brand: Mapping the Boundaries of a Registered Trade Mark in European Union Trade Mark Law Jennifer Davis; 4. "See Me, Feel Me, Touch Me, Hea[r] Me" (and maybe smell and taste me too): I Am a Trademark - A U.S. Perspective Jane C. Ginsburg; Part III. Linguistics: 5. 'How Can I Tell the Trade Mark on a Piece of Gingerbread from All the Other Marks on It?' Naming and Meaning in Verbal Trade Mark Signs Alan Durant; 6. What Linguistics Can Do For Trade Mark Law Graeme Dinwoodie; Part IV. Marketing: 7. Brand Culture: Trade Marks, Marketing and Consumption Jonathan Schroeder; 8. Images in Brand Culture: Responding Legally to Professor Schroeder's Paper David Vaver; Part V. Sociology: 9. Trade Mark Style as a Way of Fixing Things Celia Lury; 10. The Irrational Lightness of Trade Marks: a Legal Perspective Catherine Ng; Part VI. Law and Economics: 11. A Law and Economics Perspective on Trade Marks Andrew Griffiths; 12. The Economic Rationale of Trademarks: An Economist's Critique Jonathan Aldred; Part VII. Philosophy: 13. Trade Marks as Property: A Philosophical Perspective Dominic Scott, Alex Oliver and Miguel Ley Pineda; 14. An Alternative Approach to Dilution Protection: A Response to Scott, Oliver and Ley Pineda Michel Spence; Part VIII. Anthropology: 15. An Anthropological Approach to Transactions Involving Names and Marks, Drawing on Melanesia James Leach; 16. Traversing the Cultures of Trade Mark Sphere: Observations on the Anthropological Approach of James Leach Megan Richardson; Part IX. Geography: 17. Geographical Indications: Not All Champagne and Roses Bronwyn Parry; 18. (Re)Locating Geographical Indications: A Response to Bronwyn Parry Dev Gangjee.
Library of Congress subject headings for this publication:
Trademarks -- Law and legislation.
Trademarks (International law)
Brand name products -- Law and legislation.
Intellectual property (International law)