Publisher description for Marketing ethics / George G. Brenkert.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Library of Congress subject headings for this publication:
Marketing -- Moral and ethical aspects.
Marketing -- Social aspects.
Business intelligence -- Moral and ethical aspects.
Business ethics.