Publisher description for Landing page optimization / Tim Ash.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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With the Internet fast becoming the hub for more marketing activities, tremendous pressure is placed on the "landing page"--where site traffic arrives and customers are asked to take an action such as make a purchase, complete a form, or download materials
This detailed guide examines how the improvement of "conversion rates" (the percentage of visitors who take the desired action on a landing page) can impact online marketing strategies and a company's bottom line
Thoroughly explains this critical Web marketing tool by illustrating what and when to test and tune, exploring the pros and cons of various testing methodologies, offering step-by-step implementation plans, and walking readers through a Google Website Optimizer tutorial
The approachable writing style and detailed case studies help empower Web developers, marketers, and executives to make the critical decisions necessary for online marketing success


Library of Congress subject headings for this publication:
Web sites -- Evaluation.
Web sites -- Testing.
Web sites -- Design.
Internet marketing.