Table of contents for Seeing is believing : an introduction to visual communication / Arthur Asa Berger.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

* indicates new material Introduction: Image and Imagination Image Imagination The Visual and the Psyche Images and Visual Recall* The Function of Art Images and Intertextuality* An Experiment Chapter 1: Seeing is Believing Seeing Believing The Social Aspects of the Visual The Visual and Personal Identity The Social Aspects of the Visual* Seeing Isn’t Believing Dreams* Cognition and Visual Images Hemispheres of the Brain Aesthetics A Primer on Communication Theory Visual Persuasion* Ethics and the Image Chapter 2: How We See Learning to See Signs, Symbols and Semiotics The Image Stuart Hall and Representation* The Power of Images* Optical and Haptical Ways of Seeing Chapter 3: Elements of Visual Communication Basic Elements Color Chapter 4: Typography and Graphic Design: Tools of Visual Communication Typography Typefaces General Principles of Design Design Examples Design and Control Supergraphics Chapter 5: Photograph: The Captured Moment The Photograph Digital Photography* Genres in Photography The Problem of Objectivity Technical Aspects of the Photograph Advertising Photography and Oil Painting The Image and Capitalism The Photograph and Narcissism Chapter 6: Film: The Moving Image Motion Pictures Film in Society and Society in Film* Conventions in Film Editing Shots and Shot Relationships Color in Film Sound Special Visual Effects Postmodernism’s Impact on Film The Power of the Film Image The Nature of Drama Chapter 7: Television: The Ever-Changing Mosaic The Television Image The Television Screen Television Genres Video Artists Zapping or Channel Surfing TiVo AND Video Recording Devices* Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form The Comic Strip The Comic Strip as a Teaching Tool* Visual Novels* The Cartoon The Impact of Comics and Cartoons Chapter 9. Computers and Graphics: Wonders from the Image-Maker The Nature of the Computer Computer Graphics Software Infographics Desktop Publishing Computer-Aided Design and Drafting (CADD) Videogames Special Effects E-mail and the Internet Computer Animation
* indicates new material

Library of Congress subject headings for this publication:
Visual communication.