Table of contents for Seeing is believing : an introduction to visual communication / Arthur Asa Berger.


Bibliographic record and links to related information available from the Library of Congress catalog


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* indicates new material Introduction: Image and Imagination Image Imagination The Visual and the Psyche Images and Visual Recall* The Function of Art Images and Intertextuality* An Experiment Chapter 1: Seeing is Believing Seeing Believing The Social Aspects of the Visual The Visual and Personal Identity The Social Aspects of the Visual* Seeing Isn’t Believing Dreams* Cognition and Visual Images Hemispheres of the Brain Aesthetics A Primer on Communication Theory Visual Persuasion* Ethics and the Image Chapter 2: How We See Learning to See Signs, Symbols and Semiotics The Image Stuart Hall and Representation* The Power of Images* Optical and Haptical Ways of Seeing Chapter 3: Elements of Visual Communication Basic Elements Color Chapter 4: Typography and Graphic Design: Tools of Visual Communication Typography Typefaces General Principles of Design Design Examples Design and Control Supergraphics Chapter 5: Photograph: The Captured Moment The Photograph Digital Photography* Genres in Photography The Problem of Objectivity Technical Aspects of the Photograph Advertising Photography and Oil Painting The Image and Capitalism The Photograph and Narcissism Chapter 6: Film: The Moving Image Motion Pictures Film in Society and Society in Film* Conventions in Film Editing Shots and Shot Relationships Color in Film Sound Special Visual Effects Postmodernism’s Impact on Film The Power of the Film Image The Nature of Drama Chapter 7: Television: The Ever-Changing Mosaic The Television Image The Television Screen Television Genres Video Artists Zapping or Channel Surfing TiVo AND Video Recording Devices* Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form The Comic Strip The Comic Strip as a Teaching Tool* Visual Novels* The Cartoon The Impact of Comics and Cartoons Chapter 9. Computers and Graphics: Wonders from the Image-Maker The Nature of the Computer Computer Graphics Software Infographics Desktop Publishing Computer-Aided Design and Drafting (CADD) Videogames Special Effects E-mail and the Internet Computer Animation
* indicates new material


Library of Congress subject headings for this publication:
Visual communication.