Publisher description for Blunders in international business / David A. Ricks.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

Conserves its well-liked, concise format.

Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Library of Congress subject headings for this publication:
International business enterprises -- Management -- Case studies.
Business failures -- Case studies.