Table of contents for Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Foreword.
Chapter I. What is an Accidental Brand.
Chapter II. The Accidental Brand-Builder in You.
Chapter III. The Storyteller John Peterman (J. Peterman).
Chapter IV. Craig Newmark (Craigslist).
Chapter V. Gary Erickson (Clif Bar).
Chapter VI. Myrian Zaoui and Eric Malka (The Art of Shaving).
Chapter VII. Gert Boyle (Columbia Sportswear).
Chapter VIII. Julie Aigner-Clark (Baby Einstein).
Chapter IX. Roxanne Quimby (Burt's Bees).
Afterword.


Library of Congress subject headings for this publication:
Branding (Marketing) -- United States -- Case studies.
Entrepreneurship -- United States -- Case studies.
Serendipity -- United States -- Case studies.
Businesspeople -- United States -- Biography.