Publisher description for Data collection : planning for and collecting all types of data / Patricia Pulliam Phillips, Ph.D., and Cathy A. Stawarski, Ph.D.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Covering the first critical challenge in an ROI evaluation, this book explores collecting the quality and quantity of data needed, from the most credible sources, and using the most efficient methods. It shows how a variety of data collection methods can be used to collect both qualitative and quantitative data. While the focus is on using questionnaires, the book also explores interviews, focus groups, observations, and monitoring organizational records.
Library of Congress subject headings for this publication:
Project management -- Evaluation.
Rate of return.
Employees -- Rating of.
Organizational learning -- Evaluation.
Social sciences -- Research -- Methodology.