Publisher description for Communicating your vision / Talula Cartwright and David Baldwin.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
A vision has to be shared in order to do what it is meant to do: inspire, clarify, and focus the work of your organization. One part of your job as a leader is to create commitment to your organization’s vision. In order to do this, you have to communicate the vision effectively. In this guidebook we suggest many ways to communicate a vision. We also discuss how to deal with a resistant audience and what to do in the event that you yourself are resistant. You’ll learn how to communicate a vision to others in ways that will help them understand it, remember it, and then go on to share it themselves.
Library of Congress subject headings for this publication:
Communication in management.