Publisher description for Innovation and entrepreneurship / John Bessant, Joe Tidd.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons.
_The authors have created a new text which includes:_
_Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures.
A focus_on the role of individual entrepreneurship and organizational innovation, in private and public services.
Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.
Library of Congress subject headings for this publication:
Creative ability in business.