Publisher description for Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvois and Christophe Morin.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.
Library of Congress subject headings for this publication:
Neuromarketing.
Marketing -- Psychological aspects.
Consumers' preferences.
Neuropsychology.