Publisher description for Organizational identity in practice / edited by Lin Lerpold... [et al.].


Bibliographic record and links to related information available from the Library of Congress catalog


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Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.




Library of Congress subject headings for this publication:
Corporate image.
Corporate image -- Case studies.
Corporate culture.
Trademarks.