Contributor biographical information for Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.

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Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a consultant at Duke Corporate Education. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

Library of Congress subject headings for this publication:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)