Table of contents for Podcasting / Shel Holtz, Neville Hobson.

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Introduction PART I: GET STARTED WITH PODCASTING Ch. 1: What is Podcasting? Ch. 2: Who is Podcasting and Why? Ch. 3: Find Podcasts that Suit Your Interests Ch. 4: Download and Subscribe to Podcasts Ch. 5: Listen to Podcasts on your Computer or MP3 Player PART II: PRODUCE YOUR FIRST PODCAST Ch. 6: Get the Hardware You’ll Need Ch. 7: Work with Podcasting Software Ch. 8: Record Your First Podcast Ch. 9: Edit the Podcast Ch. 10: Distribute and Promote your Podcast PART III: REFINING YOUR PODCAST CONTENT Ch. 11: Determine What your Podcast Should Accomplish Ch. 12: Define Your Audience Ch. 13: Decide On the Right Format and Tone Ch. 14: Incorporate Standard Podcast Elements Ch. 15: Connect with Listeners PART IV: MAKE MONEY WITH YOUR PODCAST Ch. 16: Get Advertising and Sponsorship Ch. 17: Boost Your Listener Base with Podcast Networks Ch. 18: Sell Merchandise Through Your Podcast Ch. 19: Tap Into Podcasting Support Services PART V: USE PODCASTS AS A BUSINESS COMMUNICATION TOOL Ch. 20: Learn How Businesses are Podcasting Today Ch. 21: Strategize Your First Business Podcast Ch. 22: Podcast to Your Customers and Consumers Ch. 23: Podcast to Build Your Company’s Reputation Ch. 24: Produce a Business-to-Business Podcast Ch. 25: Use Internal Podcasts in Your Business Ch. 26: Use a Podcast to Help Your Small Business Compete with the Big Boys PART VI: APPENDIXES Appendix A: Podcasting Products and Services Appendix B: Glossary

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