Publisher description for Podcasting / Shel Holtz, Neville Hobson.

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The bestselling high-tech lifestyle series now covers the latest digital phenomenon-for enthusiasts and business users alike

In a little over a year, podcasting has gone from underground scene to mainstream, with media giants like NBC, ABC, and the BBC offering podcasts. Because podcasting offers businesses a fresh, inexpensive way to communicate to specific demographics as well as to investors and employees, it has attracted businesses large and small. _

How to Do Everything with Podcasting explains how to find, download, and listen to podcasts on a PC, MP3 player, cell phone, or other mobile device. The book then walks you step by step through the process of creating, broadcasting, and promoting podcasts. Helpful tips on refining content and building an audience are also included.

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