Contributor biographical information for Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.

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Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
John Butman is the author of more than a dozen books.

Library of Congress subject headings for this publication:
Consumer behavior.
Middle class.