Contributor biographical information for Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.


Bibliographic record and links to related information available from the Library of Congress catalog


Biographical text provided by the publisher (may be incomplete or contain other coding). The Library of Congress makes no claims as to the accuracy of the information provided, and will not maintain or otherwise edit/update the information supplied by the publisher.


Counter
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
John Butman is the author of more than a dozen books.


Library of Congress subject headings for this publication:
Consumer behavior.
Middle class.