Publisher description for POP! : stand out in any crowd / Sam Horn.


Bibliographic record and links to related information available from the Library of Congress catalog


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From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!

A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy-to generate instant intrigue and word-of-mouth buzz.


Library of Congress subject headings for this publication:
Communication in marketing.
Advertising.