Publisher description for POP! : stand out in any crowd / Sam Horn.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!
A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy-to generate instant intrigue and word-of-mouth buzz.
Library of Congress subject headings for this publication:
Communication in marketing.