Publisher description for How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.


Bibliographic record and links to related information available from the Library of Congress catalog


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Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.


Library of Congress subject headings for this publication:
Advertising copy -- Handbooks, manuals, etc.