Publisher description for Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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* A tour of the world's most exciting and spectacular "third places" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin


Library of Congress subject headings for this publication:
Special events -- Marketing.
Special events -- Planning.