Publisher description for Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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* Part of the new Market Research in Practice series published in association with the Market Research Society


Library of Congress subject headings for this publication:
Marketing research.