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Part I
GLOBALIZATION HAS NO BORDERS
Chapter 1: Who's Next?
How emerging multinationals you've never heard of could eat your lunch, take your job, or possibly be your next business partner or employer
Chapter 2: Against the Odds
The strategies that propelled twenty-five emerging multinationals into world-class corporations
Part II
THE NEW BREED: TWENTY-FIVE WORLD-CLASS EMERGING MULTINATIONALS
Chapter 3: From Under the Radar Screen: Building Emerging Global Brands
Samsung and Concha y Toro are setting new trends
Chapter 4: Other Roads to Brand Leadership: Buy It or It May Drop in Your Lap
Lenovo buys IBM ThinkPad, Haier tries to buy Maytag, and Corona Beer has its accidental iconic brand
Chapter 5: China's Largest Exporters...Are Taiwanese: Building a Global Presence Behind a Veil of Anonymity
Hon Hai and Yue Yuen make your computers, cell phones, and shoes
Chapter 6: From Imitators to Innovators
Taiwan's TSMC and High Tech Computer win by reinventing industries and products
Chapter 7: Your Next Global Employer?
Hyundai and CEMEX want to be close to their customers everywhere
Chapter 8: Turning the Outsourcing Model Upside Down
Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world
Chapter 9: Commodity Producers that Redefined their Industries
Aracruz, CVRD, and POSCO defied conventional wisdom...and the odds
Chapter 10: Alternative Energy Producers
South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates
Chapter 11: The Revolution in Cheap Brainpower
India's Infosys and Ranbaxy transform the worlds of software design and generics
Chapter 12: New Global Media Stars
Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences
Part III
TURNING THREATS INTO OPPORTUNITIES
Chapter 13: A Creative Response
Don't be defensive or stick your head in the sand -- develop new policies and strategies
Part IV
AN INVESTOR'S RESOURCE
Chapter 14: Investing in the Emerging Markets Century: Ten Rules
A long-time investor looks at pride and prejudice in emerging market investing
Appendix: Financial Profiles of 25 World-Class Emerging Multinationals
Notes
Bibliography
Acknowledgments
Index