Publisher description for Bayesian networks for financial and marketing informatics / Richard E. Neapolitan and Xia Jiang.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Counter
Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans

* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

* Shares insights about when and why probabilistic methods can and cannot be used effectively;

* Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.


Library of Congress subject headings for this publication:
Finance -- Statistical methods.
Bayesian statistical decision theory -- Data processing.
Marketing -- Statistical methods.
Information technology.