Publisher description for Bayesian networks for financial and marketing informatics / Richard E. Neapolitan and Xia Jiang.

Bibliographic record and links to related information available from the Library of Congress catalog

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Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans

* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

* Shares insights about when and why probabilistic methods can and cannot be used effectively;

* Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

Library of Congress subject headings for this publication:
Finance -- Statistical methods.
Bayesian statistical decision theory -- Data processing.
Marketing -- Statistical methods.
Information technology.